Millennial meeting planners
A large percentage of Meetingsbooker.com users are looking for quality small meeting space at short notice typically within 8 days and for on average 9 attendees. They use our platform because we offer an amazing choice of over 70,000 meeting spaces around the world. Critically, they can also immediately view rates and book online in minutes with their credit card.
Time is of the essence, remember the meeting is only a few days away. They are under pressure to find a good venue in the right location and they already have a busy day planned with their normal work tasks. We really feel that its our goal to make it easy to book the worlds best meeting venues. Every new site feature or function is designed to reduce effort for the booker. We want someone to visit our site, find the perfect venue, pay online and literally turn up at the venue on the day of the meeting!
Hotels are failing miserably to satisfy this new customer
Hotels need to start addressing the needs of this new meetings customer. In the last number of years we have seen a huge increase in new meeting room providers joining Meetingsbooker.com particularly trendy co-working spaces. 25% of our new venues are non-hotels. You just have to do a search for "Shoreditch, London" to see the exciting mix of venues available.
These venues are completely open to online bookings and immediately set up rates and offers on Meetingsbooker.com They also generally offer their customers a much stronger website experience than your average hotel. They are investing in great photography for every meeting room, they don't charge for standard equipment items and they are also offering online booking capability via their own websites. Whereas hotels are still insisting on including an enquiry form on their website with a handful of meeting room pictures and zero pricing or booking capability.
When we speak to our customers 46% say they already tried to contact two or three hotels and made enquiries via the venue website but they either got no response or the response was too late.
I worked in a 1,000 bedroom hotel and I know first hand that the C&B (Conference and Banqueting) teams work extremely hard. They are literally juggling sales calls, site inspections, responding to large conference RFP's as well as sending quotes and menus to clients for small meetings. It's time to automated the process and relieve some of the effort involved in converting bookings especially for small meetings.
We are now offering our venue partners a white label version of our online booking system. This system delivers an instant response to the new meetings customer who simply wants to book quickly and get on with their day. Our booking system can be easily added to the hotel's own website and is fully customised to their business. So the conference and meetings sales team can focus their efforts on larger conference RFP's and automate small meeting bookings.
We have now rolled out this system on hundreds of partner venue websites. The smart Director of Sales in hotels already know they need a faster solution to compete with their new competitors.
“We realized some time ago that our clients needed a fast easy way to book our meeting spaces. The Meetingsbooker.com white label-booking tool allows us to deliver online bookings in minutes. So far the system has exceeded our expectations and we are now rolling out a new promotion offering 10% off meeting rooms booked online” - Joanna Fisher, Director of Sales UK, Kew Green Hotels.
We now book hotel accommodation, flights, taxi's and even our takeaway online. Its time to start selling meeting rooms online too.