Here at Meetingsbooker, we are passionate about video and believe it is the future of content marketing. Through our work with 1,000’s of hotels around the world, we have discovered that hotels and conference venues with a video on their listings page have an incredible 34% higher booking conversion than those with just photos.
This interesting statistic got us thinking about all the other ways video can help a hotel or conference venue to get more bookings, such as using video in an email marketing campaign, experimenting with video on various social media platforms, using video at meetings and tradeshows and using video to increase your SEO.
In this paper, we outline 9 easy ways hotels can insert video into their marketing strategy and explain the different approaches they can take to encourage higher social engagement, secure a better rate of customer loyalty and most importantly get more bookings.
Check out the video below!
The Hyatt Paris