Free Guide: How Video Can More Drive More Hotel Bookings

”Video will account for almost 80% of all consumer internet traffic in 2018″ – Cisco report

Here at Meetingsbooker, we are passionate about video and believe it is the future of content marketing. Through our work with over 70,000 hotel around the world, we have discovered that hotels and conference venues with a video on their listings page have an incredible 34% higher booking conversion than those with just photos.


With this in mind, we have decided to launch a competition where one lucky hotel or venue will win a professional video of their meetings and conference space. The package includes sending a film crew to create a high definition video of your venue, adding the video to your hotel listing on Meetingsbooker.com and giving you free additional marketing and PR through our Social Media networks.

Video Marketing in Numbers

I spent two days last week at International Confex and the Event Production Show in London’s Olympia and I must admit I was totally blown away by some of the technology on offer. I knew there were going to be some pretty amazing stands, and considering how fast technology is advancing I should probably have had even higher expectations, but some of the ‘tools of the future’ on display really were mind blowing.


From augmented reality ‘selfie booths’ to hashtag printing and pop up Karaoke booths, there was definitely something on offer for every type of event organizer. Below is my pick of the Top 7 Event Technology Tools to make your next event more memorable.

With over 30 large conferences taking place in Singapore this March, and with Singapore being named once again the top city in the world for International Conferences, we have decided to look at some of the top venues in Singapore to host your post-conference meetings.

These pristine hotels include spectacular views, high class facilities and attentive service assured to impress future clients and to make your next meeting all the more enjoyable.

5. The Marina Bay Sands

The Marina Bay Sands is one of Singapore’s largest and most versatile meeting and conference venue. This world renowned property provides extensive meeting, convention and conference facilities with over 250 meeting rooms and a capacity to accommodate up to 6,600 banquet guests or 11,000 delegates in Singapore’s largest ballroom.

Situated in a central location, this impressive 5 star hotel has stunning views of Singapore which can be seen from the Sands SkyPark, a venue which can be booked for elegant cocktail parties or intimate dinner receptions. Whether you are scheduling an intimate business meeting or a large organizational conference, the Marina Bay Sands is sure to provide a memorable experience.

So, what exactly makes Mobile World Congress so special? What sets it apart from all other technology conferences around the world? Here are the 7 biggest reasons to get yourself on a plane to Barcelona next week.

7. The keynote speakers are phenomenal.

Imagine sitting in a room with some of the top minds the world has to offer. People who have literally changed the internet landscape forever or have an unbelievable amount of influence. We are talking about the likes of Mark Zuckerberg, CEO of Facebook, Jimmy Wales, Founder of Wikipedia and Tom Wheeler, US Federal Communications Commission Chairman, all of whom will be delivering keynote speeches next week. 

While there is an incredible variety of hotels and conference venues to choose from in London, it can sometimes be difficult to find a totally unique venue for your meeting. Sometimes you need something that is a little bit more innovative; a venue that will get the creative juices flowing, inspire attendees and create a fun and edgy atmosphere. 

After looking through hundreds of different venues around Greater London, we have compiled this list of 7 of the most unique venues to host your next meeting. After all, who said meetings can’t be fun?!


7. Museum of Brands, Packaging and Advertising

aerial photography drones

First up was Nicholas Gilbert, a pilot and CEO of Aerial Empire, who talked about the rise of aerial photography and introduced the audience to some of the latest high-tech drones on the market, such as Nixie – the wearable camera that can fly. Speaking of wearable drones, he said they are simultaneously ‘cool and terrifying’ referring to the fact that we are now using military technology for pleasure! 

His company ‘Aerial Empire’ makes incredible videos for top class hotels around the world, combining aerial photography and flawless transitions to create viral video content. He says using drones for photography, especially within the hotel and adventure tourism industry, is a key way to stay on ahead of market trends and to gain maximum exposure for your brand.


Virual Reality

virtaul reality headsets

Next up was Henry Stuart, Co-Founder of Visualise – a Virtual Reality (VR) Agency with some of the world’s top photographers and videographers. The company has worked with some of the world’s most iconic brands and events including South African Touriism, the London Olympics and the Royal Wedding. 

He spoke about Virtual Reality headsets, comparing the current bulky product to ‘the original mobile phone – the brick‘. The hardware will drastically change over the next few years, in the same way smartphones were improved and developed over the last decade. These VR headsets allow travellers to see and hear and experience a hotel, a resort, a waterfall, a roller coaster or a beach before they have ever left the country. 

He emphasized that these 360 degree virtual tours will be available to everyone, anywhere. He said, “This doesn’t live on the headset. It lives on millions of mobile phones around the world. You can share an image at any stage. Anyone, anywhere can jump into the experience at that point.”

Google Glass and ‘Location Based Services’

ibeacon location based services

The last speaker was Joakim Everstin from Sabre – one of the biggest travel market places in the world. Joakim talked us through Google Glass and latest innovations in similar technologies but what was more interesting was his view on ‘location based services’.

Location based services offer individuals specific offers or services depending on where they are located within a building, For example, if you are entering an airport you could get a message offering you to upgrade to a ‘fastrack’ ticket allowing you to skip long security queues. Or receiving a text message once you sit down on the plane, asking if you want to upgrade to  a higher class to avoid screaming children and cramped leg space.

This can be done by pinpointing exactly where a person is within a building using WiFi triangulation and i-beacon points. Technology allows us to know where a person is within a building down to to a few meters.

He said, “In the future, you may not need a room key for your hotel – the i-beacon in the room will let you know when you are at your room and then you can use your smartphone to enter.”

So, should we be excited about the future of travel or is it all a little invasive and slightly…terrifying?! 

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